March 24, 2023

The Kim Kardashian Kimono Shapewear Controversy: What Happened?

Kim Kardashian recently announced the launch of her new shapewear line, named “kimono solutionwear”.

It caused an uproar, mostly among Japanese people, and the hashtag #kimohno started to go viral. Justine Leconte researched the backstory in the video below to better understand why the new line was perceived as a case of cultural appropriation and what trademark laws mean for her future business. Check it out below.